20 Million Downloads: Basic Attention Token For Adoption

Browser ‘Brave’ which integrates a cryptocurrency ‘Basic Attention Token (BAT)’ hits a significant milestone, marking 20 million downloads on Android. Active since 2014 and one of the most popular apps (Top 1%) in Google Play.

The Brave browser has a significant number of benefits over other browsers like Google Chrome or Internet Explorer, as it blocks ads. Therefore improves browser speed and user experience.

Also, today cookies inserted in your browser can send your data to a common pool so they can target you with tons of ads. Browsing with Brave stops user data collection, thereby, securing users privacy.

So how websites earn:

Eventually, users will decide whether they want to enable ads. If enabled, users will be able to earn BAT (Basic Attention Token) for engaging with ads supplied directly by the browser. Today many readers feel that ads are annoying and devalue a website. Use of incentive model may help to revive the digital advertising landscape.

Additionally, Brave allows integration of a tipping feature allowing users to tip their favorite content creators with the Basic Attention Token. This will create a new revenue source for bloggers.

Basic Attention Token road to success:

Today where much of the decentralized applications are struggling to achieve mainstream use and adoption, BAT has been doing well. Last month, BAT announced the partnership with Tap Network allowing BAT holders to redeem BAT across Tap Network’s 250,000 brand partners, including Hilton Worldwide.